If you recently launched a new business venture, chances are there’s a lot on your plate right now. From gathering leads and prospects to prepping for a grand opening, there’s a lot you’ll want to have finalized before your doors even open on day one!
Just because your business is new, that doesn’t mean you want to look like a rookie. Your new business should come off as fresh and cutting-edge, but for the right reasons – and at the end of the day, should still convey an air of expertise and professionalism.
When you’re in the process of getting a brand-new business ready to open, consider how you can use the following:
When opening a brick-and-mortar location, you want your outdoor signs to make it look like you’ve been a part of the surrounding business community for years. A banner can get eyes on you while construction work is still being done, but once you’re ready to open make sure the permanent solution is installed. Outdoor building signs like Illuminated dimensional lettering or even a large monument sign are both great options for looking professional and well-established.
When new customers walk through your doors for the first time, your interior shouldn’t appear unfinished or haphazard. Blank or bare walls and windows can give the impression that you’re still a work in progress. With custom wall graphics and window decals, you can highlight what makes your new company special.
And don’t forget about wayfinding solutions – your customers are coming to you for the first time, and if they get lost around your building, they won’t get a good impression! Eye-catching ceiling and floor graphics can help point the way to different departments, restrooms, stairwells, cashiers and more in a way that’s professional and appealing.
Make a good impression on the new customers and prospects you meet upon launching your business by giving them something they can take home and remember you by. Useful, reusable items like branded tote bags can be brought back to your store on future visits (and are eco-friendly, too). Commonly-used household items like pens, notepads, magnets and chip clips can also keep your brand at the top of new customers’ minds.
You almost certainly want to hold an open house or a grand opening event once your new business is ready to launch. Ensure that your event sees the best possible attendance with temporary signage that informs and promotes. Feather flags and banners can catch attention from the road, and yard signs are a versatile and affordable option for putting your name out there.
Opening a new business can be a challenging, nerve-wracking experience for even experienced business owners. Get off on the right foot with signs and graphics that show what you can do and establish your name as one customers can trust.
If you need a little extra help putting the finishing touches on your location before you open, contact Image360 – we’re your local partner and we’ll make sure your opening is one to remember!